Europe VP Andrew Bennett shares the logic for Prime's latest pacts in Spain and France, and why HBO Max is doubling down on its partnership.

Amazon’s Prime Video has been on a European content deal spree this week. Earlier on Wednesday, it unveiled carriage partnerships with M6+ in France and RTVE in Spain, providing members there with additional programming, including current affairs, sports and entertainment, for free.

And on Tuesday, it announced multiyear carriage agreements offering HBO Max as an add-on subscription in Italy, Germany, and Austria.

Other key recent channel launches include the likes of ITV+ in the U.K., RTL+ in Germany, French soccer streamer Ligue 1+ in France and the U.K., Viaplay in the Netherlands, SkyShowtime in Spain, the Netherlands, Poland and Sweden, as well as Apple TV+ across Europe, the Middle East and Africa, Canada, Australia, New Zealand, Brazil, Mexico, Chile, and Colombia.

Andrew Bennett took over as vp, Prime Video Europe, as of the start of 2025. Late last year, he was promoted to overseeing all partnerships, distribution, and strategy across the Europe, Middle East and Africa (EMEA) and Latin America regions under the new title of vp, international partnerships, strategy & operations.

Bennett talked to The Hollywood Reporter about the partnerships push, why content deals help Prime Video and its partners, and what lies ahead.

The Source: https://www.hollywoodreporter.com/business/business-news/prime-video-top-exec-on-building-an-aggregation-destination-and-the-tired-streaming-wars-narrative-1236472378/