TikTok's owner is behind the model Seedance 2.0, which is being greeted akin to OpenAI's Sora 2 in the industry, with major studios as well as SAG-AFTRA signaling alarm over its infringement potential.

On Thursday the Chinese owner of TikTok released the latest version of its AI-powered video creation model, ushering in a wave of user-created videos featuring Hollywood stars and intellectual property and setting off alarm bells in entertainment.

In just a short time period, Seedance 2.0 users created not only a widely circulated video of Tom Cruise and Brad Pitt engaging in hand-to-hand combat, but also an alternate ending to Game of Thrones and a clip featuring Rocky Balboa and Optimus Prime in a fast-food restaurant.

The reaction from organizations with ties to Hollywood that followed was swift and fierce, similar to when OpenAI’s Sora 2 shocked the industry in the fall of 2025 with its clips featuring iconic Hollywood properties and initial “opt-out” stance. Talent agencies were quick to respond in the latter case, saying they would opt out their clients. OpenAI chief Sam Altman backtracked and offered “more granular” control for IP creators amid the pushback.

The Source: https://www.hollywoodreporter.com/business/business-news/seedance-2-0-sparks-hollywood-backlash-1236505120/